Building on four decades of Swiss engineering, EMS has officially launched its most advanced prophylaxis device yet: the GBT Machine. This latest innovation not only enhances hygiene workflows but also introduces a new era of connectivity, sustainability, and long-term clinical support. For EMS UK, the launch marks a strategic evolution—shifting the focus from product delivery to holistic practice partnership.
A Leap Forward in Prophylaxis Technology
At the heart of the GBT Machine is its fully connected platform—a first in dental prophylaxis. Through EMS Partner 2.0, clinicians gain real-time access to a personalised digital dashboard that tracks treatment data, powder usage, and maintenance requirements.
“This is the first fully connected device in prophylaxis,” explains Sophie Godsman, Product Manager at EMS UK. “It helps clinicians track their device usage, optimise their workflows, and access remote support. It’s a powerful tool for smarter, more efficient care.”
The machine also introduces the Piezon PS ‘No Pain Max’ module, offering enhanced comfort during scaling procedures. According to EMS, the system is not only easier for practitioners to operate but also delivers a gentler experience for patients.
Design That Delivers – Sustainably
The GBT Machine’s design has been overhauled with both function and sustainability in mind. Featuring tempered glass, reduced plastic use, and a more durable aluminium body, the unit aligns with the environmental priorities of forward-thinking dental practices.
“This isn’t just a design upgrade—it’s a commitment to long-term value and responsible innovation,” Sophie adds.
Beyond aesthetics, the device is easier to maintain, which minimizes downtime and streamlines practice operations.
Redefining Support in Modern Dentistry
According to Harry Morris, General Manager of EMS UK & Ireland, the GBT Machine symbolizes a broader transformation in how the company supports its clinical partners.
“Historically, we’ve had great products,” says Harry. “But keeping pace with growth in after-sales service has been a challenge. This launch is our opportunity to raise the bar.”
EMS is now investing in long-term customer relationships rather than one-time equipment sales. This includes internal restructuring, team training, and tools that empower service technicians to deliver faster, smarter support.
“Customer experience doesn’t stop at the point of sale,” Harry notes. “It continues for years—and we’re building systems that reflect that.”
GBT Summit 2025: Community and Collaboration
As part of its expanded vision, EMS is also relaunching its flagship event—the GBT Summit—on 31 October 2025, hosted at the Royal College of Physicians in London. The event promises a full day of CPD-accredited content, featuring leading clinicians like:
- Dr Megan Rossi, gut health expert
- Dr Victoria Sampson, oral-systemic health specialist
- Professor Luigi Nibali, periodontology expert
- Top dental hygienists and therapists from across the UK
Unlike conventional product showcases, the GBT Summit is positioned as a learning-first environment, promoting collaboration and clinical excellence.
“This event is about community,” says Harry. “We’re here to learn from each other and advance preventative care—not just to promote products.”
What the GBT Machine Means for Dental Practices
For modern dental practices, the GBT Machine delivers more than just improved scaling. It signals a shift toward connected care, preventative treatment, and operational intelligence—all wrapped in a durable, patient-friendly design.
Key features include:
- First-of-its-kind connectivity with EMS Partner 2.0
- Sustainability-focused materials and build
- Gentler scaling technology with Piezon PS ‘No Pain Max’
- Remote support and data-driven performance monitoring
- Improved usability for easier maintenance and streamlined workflows
Together, these features underscore EMS’s goal to redefine support in modern dentistry—providing not just tools, but ongoing partnership.
Looking Ahead
The launch of the GBT Machine is not merely a hardware milestone; it’s a symbol of EMS’s evolving identity as a full-circle partner for dental practices. Whether through intuitive technology, sustainability efforts, or community events like the GBT Summit, EMS is helping reshape what it means to deliver exceptional care in today’s dental landscape.
Clinicians can explore the GBT Machine through live demos, EMS’s digital platform, or by attending the GBT Summit in October 2025. For EMS, the message is clear: this is more than a product launch—it’s a blueprint for the future of dentistry.
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