ROSS has implemented significant price reductions of up to 40% on its Series 100 and 500 Production Batch High Shear Mixers, effective January 2025, as part of its commitment to delivering value while maintaining quality standards across its product line. The company’s laboratory-scale mixers will retain their 2023 pricing structure to continue supporting research institutions and startups, while the newly discounted production models serve industries ranging from pharmaceuticals to specialty chemicals with versatile processing capabilities.
Strategic Pricing Adjustments for Production Equipment
The price reductions on industrial-scale mixers demonstrate ROSS’s focus on making its rotor/stator technology more accessible to manufacturers requiring high-performance solutions for applications including emulsification, dispersion, and homogenization. These production systems maintain all the technical advantages of ROSS’s engineered mixing technology while becoming more competitively priced against industry alternatives.
Comprehensive Mixing Solutions Across Scales
ROSS continues to offer its complete range of batch and inline mixers, with laboratory models maintaining their pricing to support academic and small-scale commercial research alongside the newly discounted production equipment. The company’s rental program remains available for processors to evaluate equipment performance before purchase, complementing its inventory of ready-to-ship popular models for immediate delivery.
Technical Excellence Across Industries
The price-adjusted production mixers deliver the same robust performance in powder incorporation and particle size reduction that has established ROSS as a leader in industrial mixing technology. These systems serve critical processing needs in regulated industries such as pharmaceuticals and food production, where consistent quality and reliability remain paramount despite the reduced pricing structure.
Commitment to Customer Value
By implementing these strategic price reductions while maintaining its laboratory pricing and full range of services, ROSS reinforces its position as a provider of high-value mixing solutions across all scales of operation. The company’s approach balances accessibility with technical excellence, ensuring processors can obtain industrial-grade mixing technology at more competitive price points without compromising performance or support.
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