Welsh Manufacturing Company Stashed Products Hits £2M Sales Milestone

by Anna

Stashed Products, a Welsh manufacturing company founded by Elliot Tanner in 2021, has achieved a significant milestone by reaching £2 million in sales. What began as a lockdown side project has rapidly evolved into a global enterprise, with customers including Olympic gold medallists, Formula One drivers, and celebrity cyclists.


Based in the picturesque village of Abermule, Powys, Stashed Products specializes in innovative bike storage solutions that allow customers to hang, spin, slide, and store their bikes securely and efficiently. The company gained widespread attention in August 2022 when a viral social media video showcasing its products garnered over 100,000 likes and 8 million views on platforms like Facebook and YouTube.


Elliot Tanner, the visionary behind Stashed Products and former owner of an R&D consultancy firm, transitioned from a side hustle to a full-time business endeavor within a year. With an expanding customer base and growing demand, Tanner expanded his team to include eight talented individuals, including a sales manager, an engineering and operations manager, marketing and social media specialists, and four operations team members.

Tanner’s journey to success was facilitated by strategic partnerships and support from organizations like Business Wales. Through Business Wales, Tanner was connected with Steve, a relationship manager, who provided invaluable guidance in areas such as business planning, company certification, HR policies, premises acquisition, and talent recruitment.

Recognizing Stashed Products’ potential for international growth, Steve facilitated access to specialized international trade advice and supported Tanner in participating in mission events, such as those in California, unlocking new markets and opportunities for expansion.

Additionally, Tanner received assistance from an Innovation Specialist at the Welsh Government, who helped secure research and development grants and provided tailored advice from industry experts to fuel product innovation and development.

Reflecting on his journey, Tanner expressed gratitude for the support received, emphasizing that without assistance from Steve and Welsh Government initiatives, Stashed Products would not have achieved its current success. Looking ahead, Stashed Products plans to establish distribution branches in Europe and the US, simplify exporting processes, and unveil three new products in the near future.

Steve Maggs, the relationship manager who played a pivotal role in Stashed Products’ growth, commended Tanner’s achievements and underscored the rewarding nature of his advisory role in witnessing businesses like Stashed Products thrive and succeed.

For businesses seeking expansion opportunities in the UK and overseas, Business Wales offers comprehensive support and specialist advice to facilitate growth and success.


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