The horticulture industry prepares to honor its female leaders during the sixth annual Women in Horticulture Week from May 25-31. Garden Media Group, a women-led marketing firm, organizes the event to recognize the growing influence of women across the green industry. “This is our moment to celebrate the mentors and changemakers who are transforming our field,” says Katie Dubow, the company’s president.
Creating Opportunities in the She-conomy
Industry executives emphasize how diversity strengthens the horticulture sector. Maria Carrasquillo of Costa Farms notes, “Bringing together different perspectives – whether gender, age, or background – drives innovation and helps us better serve our customers.” The movement aligns with broader economic trends as women increasingly lead businesses and shape consumer preferences in the green industry.
Seven Ways to Participate and Support
The 2025 celebration offers multiple engagement opportunities for professionals:
- Share success stories of inspiring women in the field
- Mentor aspiring female horticulturists and entrepreneurs
- Attend AmericanHort’s Women in Horticulture series events
- Connect with local peer support networks
- Follow industry publications highlighting women’s contributions
- Pursue professional development opportunities
- Amplify the message through social media campaigns
Building a Sustainable Future Through Inclusion
Seed Your Future’s Jazmin Albarran connects the movement to broader environmental goals, stating, “Women are driving sustainability efforts through research, community gardening, and workforce development.” The weeklong celebration aims to create visibility for these contributions while inspiring the next generation of female leaders in horticulture.
Industry-Wide Movement Gains Momentum
What began as a recognition event has grown into a sustained effort to promote gender equity in horticulture. With participation from major organizations and corporations, Women in Horticulture Week demonstrates the industry’s commitment to creating more inclusive opportunities and celebrating diverse leadership in the green sector.
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