Generac Holdings (NYSE: GNRC) proudly announces that its Generac XG Series and PWRcell2 products have been honored with the esteemed 2025 Red Dot Design Awards for outstanding product design. This recognition marks a significant achievement for Generac, positioning the company among the world’s leaders in innovative branding and design.
Since 1954, the Red Dot Design Awards have celebrated products that demonstrate excellence in form, function, and innovation. Winners receive the Red Dot Label, gain exposure through a prominent exhibition, and serve as benchmarks for industry standards. An international jury of design experts, professors, and specialist journalists evaluates entries based on functionality, aesthetics, usability, and responsibility.
“Generac is committed to improving power by design and putting consumers at the center of everything we do. We are honored to be recognized for our user-friendly design and reliable products,” said Aaron Jagdfeld, President and CEO of Generac.
Award-Winning Products
XG Protector Series
The Generac XG Protector Series is a home-standby generator designed with a minimalist and efficient aesthetic for both residential and commercial settings. Its clean, streamlined appearance allows it to blend seamlessly into its surroundings. Through optimized material use and tooling, the design achieves environmental sustainability without compromising structural integrity or performance. The result is a generator that balances modern style with dependable power backup.
PWRcell2
Designed to address rising demand for reliable, sustainable energy storage, the Generac PWRcell2 features a modular and scalable design that grows with users’ energy needs. Its sleek form ensures it fits unobtrusively into a variety of environments. As part of an integrated home energy ecosystem—including solar panels, the ecobee by Generac Smart Thermostat, Level 2 EV Chargers, and home standby generators—PWRcell2 offers enhanced energy management and performance.
“The reliable XG Protector Series and innovative PWRcell2 are the result of massive cross-functional efforts between Generac’s industrial design, research, engineering, product, and management teams,” said Randy Sandlin, Senior VP of Global Product Management and Industrial Design at Generac. “We are excited to be recognized among the very best in product design worldwide.”
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