MacDermid Alpha Electronics Solutions to Showcase Cutting-Edge Materials at Electric & Hybrid Vehicle Technology Expo 2023

by Anna

Novi, MI, September 12, 2023 – MacDermid Alpha Electronics Solutions, a leading provider of integrated materials and technologies for the electronics industry, is set to make its mark at The Electric & Hybrid Vehicle Technology Expo 2023 in Novi from September 12 to 14. At booth 1411, industry experts will unveil their latest integrated material solutions designed to enhance the performance and reliability of electric vehicles (EVs) while optimizing power inverters and bolstering battery efficiency through data-driven models.


“When it comes to enhancing EV efficiency, our team eagerly anticipates this show as an opportunity to engage with automotive engineers and designers, offering valuable insights into material technology selection,” remarked Chris Klok, Director of Vehicle Electrification Technology at MacDermid Alpha Electronics Solutions. He emphasized the critical aspects that the company will address during the event, including efficient thermal management and the importance of choosing optimal thermal interface materials, given their susceptibility to vibrations and temperature fluctuations.


Klok also touched upon battery management systems, highlighting the necessity of “high-reliability solder alloys” in applications favoring solder as the joining technology. In the realm of powertrain considerations, he underscored the industry’s shift from silicon-based power modules to advanced alternatives like silicon carbide, a transformation necessitating the use of MacDermid Alpha’s Argomax® silver-sintering technology for assembly.

Furthermore, Klok pointed out the relevance of MacDermid Alpha’s solutions in charging infrastructure, where integrated materials extend component life and enhance charging efficiency. He proudly introduced RELIANCE – the Reliability Enhancement Tool – Powered by Integrated Solutions Data Matrix, a recent launch that provides crystal-clear insights into optimal material selection.

The MacDermid Alpha team eagerly awaits visitors at booth 1411, where they will not only showcase RELIANCE but also share valuable insights, foster collaboration, and contribute to shaping the future of electric vehicles.

The Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show in North America, brings together industry engineers, business leaders, and top companies to explore the technologies and innovations driving the future of electric vehicles. A visit to the MacDermid Alpha booth presents an opportunity to explore enabling material technologies that are revolutionizing EV battery applications.

About MacDermid Alpha Electronics Solutions

As a prominent division of Element Solutions Inc, MacDermid Alpha Electronics Solutions stands as a global leader in integrated materials, empowering manufacturers worldwide to enhance their performance, reliability, and sustainability. Their expertise spans three vital divisions:

Circuitry Solutions: Pioneering advanced specialty chemical and material technologies tailored to meet the circuitry demands of the electronics industry.

Semiconductor & Assembly Solutions: Delivering cutting-edge solutions for semiconductors and assembly processes to drive innovation and reliability in critical sectors.

Film & Smart Surface Solutions: Leading the way in materials and technologies for films and smart surfaces, transforming the future of electronics.

With a legacy of over a century of innovation, MacDermid Alpha has earned the trust of manufacturers across 50 countries. What sets them apart is their unique ability to promptly deliver high-quality solutions and provide comprehensive technical services across the entire electronics supply chain. They are actively shaping industries such as automotive, consumer electronics, mobile devices, telecom, data storage, and infrastructure.

For those seeking to power their path to success in the electronics industry, MacDermid Alpha Electronics Solutions offers an exceptional opportunity. Join them on their journey of innovation and excellence.


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