Sertec Group has announced a £7 million investment in its manufacturing capabilities, highlighted by the installation of an advanced 800-tonne Nidec Arisa press at its Warwickshire facility. The global automotive specialist unveiled the new equipment during a ceremony at its Coleshill plant, with the press expected to create 15 new jobs while significantly boosting production capacity. This strategic move forms part of Sertec’s broader modernization program as it expands beyond traditional automotive components into electric vehicle technologies.
Next-Generation Press Enhances Manufacturing Flexibility
The new 800T press offers unprecedented versatility, capable of producing stamped parts through progression, transfer, or hybrid methods. According to CEO Grant Adams, the equipment incorporates advanced automation features that have dramatically reduced changeover times while improving operational efficiency. “This investment is already delivering the planned returns through increased production capabilities and better business efficiency,” Adams stated. The press’s sophisticated pre-set functions allow concurrent operations during coil or tool changes, enabling Sertec to respond more flexibly to customer demands across multiple sectors.
Diversification Drives Technological Advancement
Beyond its core automotive body-in-white operations, Sertec has strategically expanded into emerging technologies including busbar systems and EV battery case assemblies. This diversification has necessitated substantial investments in advanced manufacturing technologies such as laser welding, high-speed automation, and robotic assembly cells with complex flattening capabilities. The company’s R&D focus has intensified accordingly, with engineers collaborating closely with clients to develop sustainable, industry-specific solutions that address evolving market requirements.
Building a Future-Ready Manufacturing Base
Sertec’s investment extends beyond machinery to encompass comprehensive facility upgrades and workforce development. The press installation follows earlier 2023 investments that have collectively enhanced the company’s production capacity and operational efficiency. These improvements position Sertec to capitalize on growing demand in both traditional automotive and emerging electrification markets. With its expanded technical capabilities and commitment to innovation, the manufacturer aims to strengthen its position as a preferred partner for complex metal forming and assembly solutions across multiple industrial sectors.
Strategic Growth Amid Industry Transformation
The Coleshill expansion reflects Sertec’s proactive approach to industry changes, particularly the automotive sector’s transition to electrification. By combining advanced press technology with specialized EV component expertise, the company is well-positioned to support manufacturers navigating this technological shift. Sertec’s simultaneous focus on operational excellence and product innovation demonstrates its commitment to delivering value across traditional and emerging markets, ensuring long-term growth as industry demands continue to evolve.
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